Here are the top 10 cosmetic brands based on revenues as of 2025:
1. L’Oréal – €27.99bn ($33.93bn)
L’Oréal is the world’s largest cosmetics company, headquartered in Clichy, Hauts-de-Seine, France. It was founded by Eugène Schueller on July 30, 1909. The company specializes in various beauty products, including hair color, skin care, sun protection, make-up, perfume, and hair care.
Here are some key aspects of L’Oréal:
- Diverse Portfolio: L’Oréal has a rich portfolio of over 500 brands and thousands of individual products across all sectors of the beauty business.
- Global Reach: With a presence in over 150 countries, L’Oréal has a significant global footprint.
- Innovation: The company is known for its commitment to research, innovation, and technology, ensuring a steady flow of new and improved beauty products.
- Sustainability: L’Oréal is dedicated to sustainable development and has set ambitious sustainability targets for 2030, aiming to achieve carbon neutrality and respect biodiversity.
- Philanthropy: The brand is also involved in philanthropic activities, supporting social and environmental causes through various initiatives.
L’Oréal continues to be a leader in the beauty industry, shaping beauty trends and practices worldwide.
2. Unilever – €21.1bn ($25.38bn)
Unilever has a diverse portfolio of cosmetic brands under its Beauty & Wellbeing category. Some of the most prominent brands include:
- Dove: Known for its moisturizing products and self-esteem campaigns.
- Sunsilk: Offers a variety of hair care products for different hair needs.
- Clear: Specializes in anti-dandruff hair care solutions.
- Vaseline: Provides a range of skin care products, especially petroleum jelly.
Additionally, Unilever houses a Prestige portfolio of luxury brands such as: 
- Dermalogica: Focuses on skin health and personalized skincare.
- Hourglass: Known for its high-end, cruelty-free makeup.
- Living Proof: Offers innovative hair care products.
Unilever’s approach to beauty is inclusive, equitable, and sustainable, aiming to create positive experiences for consumers while being mindful of the planet
3. P&G – $19.41bn
Procter & Gamble, commonly known as P&G, is a multinational consumer goods corporation headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G specializes in a wide range of personal health/consumer health, and personal care and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care.
Here are some key aspects of P&G:
- Brand Portfolio: P&G’s brand portfolio includes well-known brands such as Tide, Pampers, Gillette, Oral-B, and Pantene, among others.
- Global Reach: P&G serves consumers around the world, with operations in approximately 70 countries and its products sold in over 180 countries.
- Innovation: P&G is committed to innovation and has a strong research and development focus, which has led to many new product introductions and improvements.
- Sustainability: The company has a sustainability mission called “Ambition 2030” aimed at creating products that delight consumers while maximizing conservation of resources, powering all its plants with 100% renewable electricity, and reducing greenhouse gas emissions.
- Community Impact: P&G also focuses on community impact through its social responsibility programs, which include disaster relief and improving children’s health.
P&G continues to be a leader in the consumer goods industry, known for its commitment to quality, customer satisfaction, and sustainability.
4. Estée Lauder – $14.29bn
Estée Lauder is a flagship brand of The Estée Lauder Companies Inc., an American multinational cosmetics company. It was founded by Estée Lauder, one of the world’s first female entrepreneurs. The brand is known for its innovative, sophisticated, high-performance skincare and makeup products, as well as iconic fragrances.
Here are some key points about Estée Lauder:
- Founding: Estée Lauder started her business with four skincare products and a simple premise: that every woman can be beautiful.
- Product Range: Today, Estée Lauder continues her legacy by creating a wide range of products infused with a deep understanding of women’s needs and desires.
- Global Presence: The brand is sold in over 150 countries and territories, maintaining a diverse portfolio of prestige brands.
- Innovation and Service: Estée Lauder was known for her hands-on approach to sales, innovative marketing techniques, and personal customer service, which remain hallmarks of the brand.
- Sustainability: The company is also committed to sustainability and corporate responsibility, aiming to positively impact the community and environment.
Estée Lauder remains a prominent name in the beauty industry, celebrated for its quality and luxurious products.
5. Shiseido – JPY920.88bn ($8.73bn)
Shiseido is a Japanese multinational cosmetic company founded in Tokyo, Japan, in 1872. It is one of the oldest and most prestigious cosmetic companies in the world, offering a wide range of products in skin care, makeup, body care, hair care, and fragrances.
Here are some key points about Shiseido:
- Brand Philosophy: Shiseido combines art and science to create extraordinary beauty products that are relevant and evolve with the times.
- Global Presence: Shiseido offers its products in 88 countries and regions around the globe, representing Japanese Beauty.
- Innovation: The brand is known for its innovative approach to beauty, with award-winning products like Ultimune, which has won 238 beauty awards worldwide since its release in 2014.
- Sustainability and Social Value: Shiseido is committed to creating social value, focusing on sustainability, and contributing to society through its core beauty business.
- Brand Strategy: Shiseido focuses on growth by concentrating investment in its prestige brands such as SHISEIDO, Clé de Peau Beauté, NARS, IPSA, and Drunk Elephant. In Asia, it promotes Japanese brands like ELIXIR and ANESSA.
Shiseido continues to be a leader in the beauty industry, dedicated to helping create a better world through beauty.
6. Beiersdorf – €5.7bn ($6.91bn)
Beiersdorf is a renowned multinational company based in Germany, known for its extensive range of personal care products and pressure-sensitive adhesives. The company’s brand portfolio includes some of the most trusted names in skincare and wound care, such as:
- NIVEA: Celebrating over 100 years, NIVEA is one of the world’s largest skin care brands.
- Eucerin: A medical skin care brand trusted by pharmacists and dermatologists worldwide.
- La Prairie: Offers luxurious, state-of-the-art anti-aging skin care products.
- Hansaplast/Elastoplast: A century-old brand that revolutionized the plaster and wound care market.
- Labello: A leading lip care brand in numerous European countries.
- 8X4: Known for its deodorants that combine premium fragrances with strong protection.
- tesa: One of the world’s leading manufacturers of self-adhesive product and system solutions.
Beiersdorf’s success is attributed to its commitment to dermatological research, innovative technologies, and understanding of regional consumer needs, which allows it to tailor products to various skin care requirements across different continents. The company operates globally, with a presence in over 160 countries and a workforce of around 20,000 employees.
7. LVMH – €5.24bn ($6.36bn)
LVMH’s Perfumes & Cosmetics division is a major player in the luxury beauty market, featuring a blend of historic houses and young brands with strong potential. Here are some of the notable cosmetic brands under LVMH:
- Parfums Christian Dior: Known for its luxurious fragrances, makeup, and skincare products.
- Givenchy Parfums: Offers a range of sophisticated fragrances and beauty items.
- Guerlain: One of the oldest perfume houses, renowned for its fragrances, skincare, and cosmetics.
- Benefit Cosmetics: Famous for its fun and playful beauty products, especially brow products.
- Make Up For Ever: Professional makeup brand offering a wide range of products for consumers and professionals.
- Fresh: Combines natural ingredients with modern science for skincare and beauty products.
- KVD Beauty: Known for its high-performance and cruelty-free makeup.
- Fenty Beauty by Rihanna: Focuses on inclusivity with a wide range of shades for all skin tones.
These brands are driven by values of excellence, creativity, innovation, and a mastery of their image. LVMH’s success in the cosmetics sector is attributed to the right balance between maintaining the heritage of established brands and the innovative spirit of newer entries into the market.
8. Kao – JPY543bn ($5.17bn)
Kao’s cosmetic brand portfolio is diverse and caters to a variety of beauty needs. Here are some of the key cosmetic brands under Kao:
- Counselling Cosmetics: These include premium brands like est, KANEBO, MOLTON BROWN, RMK, and SENSAI, which offer personalized beauty solutions.
- Self-selection Cosmetics: Brands such as Curél, freeplus, KATE, and SOFINA iP provide a range of products that consumers can choose based on their personal preferences and skin types.
Kao emphasizes the concept of ‘Kirei’ – a beauty that transcends stereotypes and social pressures, focusing on inner beauty and individual uniqueness. Their products are designed to empower consumers to express their beauty in their own way. Kao continues to innovate in the beauty industry, combining traditional Japanese skincare principles with scientific research to create products that cater to the needs of consumers around the world.
9. Coty – $4.71bn
Coty Inc. is a global beauty company with an impressive portfolio of cosmetic brands. It operates through three divisions:
- Consumer Beauty: This division includes brands like CoverGirl, Rimmel, and Max Factor, focusing on color cosmetics, retail hair coloring, and styling products.
- Luxury: Under this division, Coty offers luxury cosmetic, fragrance, and skincare products with brands such as Calvin Klein, Marc Jacobs, and Tiffany & Co. .
- Professional Beauty: This division caters to salon owners and professionals, offering personal care, hair, and nail care products.
Coty’s mission is to “celebrate and liberate the diversity of beauty,” and it serves consumers around the world, selling products in more than 130 countries and territories. The company’s brand philosophy is about empowering individuals with the freedom to express their unique beauty
10. Johnson & Johnson – $4.45bn
Johnson & Johnson is a well-known company that offers a wide range of consumer healthcare products, including cosmetics. Their cosmetic brands are designed with insights from dermatologists and skin experts, focusing on safety and effectiveness. Here are some of the key cosmetic brands under Johnson & Johnson:
- Neutrogena: Offers a variety of skincare products, including treatments for acne and eczema, cleansers, moisturizers, and sunscreens.
- Aveeno: Known for its skin-nourishing products that often include natural ingredients like oats.
- Clean & Clear: Targets the youth demographic with products specifically formulated for young skin.
Johnson & Johnson’s commitment to innovation in skincare is evident in their development of new products, such as the Neutrogena MaskiD, a 3-D printed face mask personalized to your skin, and the Neutrogena Skin360, a cutting-edge tool and app for skin analysis. The company’s cosmetic brands are trusted by consumers and healthcare professionals worldwide.
These brands have been ranked according to their revenues, reflecting their prominence and influence in the cosmetics industry.
